WBC-or-BUST: Press Release
WineCHATr.com to Offer Exclusive Washington Road Trip for Bloggers Headed to 2010 Wine Bloggers Conference
WBC-or-BUST: Road to Walla Walla campaign offers a unique opportunity for leading wine bloggers to experience Washington’s premier wine industry first hand.
Seattle, WA October 23rd, 2009 – In conjunction with the third annual North American Wine Bloggers Conference (WBC), local startup WineCHATr.com will provide 12 citizen wine writers the opportunity to catch a ride across Washington wine country.
In eight months, hundreds of bloggers will converge on the small town of Walla Walla for the WBC to sip, sample and see what the Washington wine industry has to offer—while sharing their experiences online. The three-day event—taking place June 25-27, 2010—will attract over 250 wine bloggers as well as industry professionals from all over the country.
For many of the WBC attendees, this will be their first opportunity to visit Walla Walla, or even Washington State. As a way to provide a complete Washington wine experience, WineCHATr.com created the WBC-or-BUST: Road to Walla Walla campaign, which provides 12 lucky wine bloggers all-expenses paid travel between Seattle and Walla Walla.
“Washington is a premier wine region and a road trip just sounded like a fun way to get visiting bloggers where they needed to go, while sharing a broader Washington experience including it’s wine, food, and landscape,” says Marcus Pape, founder WineCHATr.com.
Starting in Seattle and traveling by way of several key wine regions, bloggers will be wined, dined, and educated for three days and two nights as they make their way to the conference. Along for the ride will be a video crew, a few key wine media professionals, and several local industry icons providing some quality Q&A and regional flavor sharing. All provided to these visiting bloggers at no cost for simply doing what they do best – blogging.
“The WBC-or-BUST campaign is a terrific primer for next year’s conference,” said Ryan Pennington, Senior Communications Manager Washington Wine Commission. “Winning bloggers will experience the true breadth and diversity of our industry first hand, arriving in Walla Walla with a truly unique understanding of what Washington wine is all about.”
For more information on the WBC-or-Bust: Road to Walla Walla campaign and how to qualify or get involved, please contact us or visit http://www.WBCorBust.com.
About WineCHATr.com – An online community for the growing wine industry, where both popular wine bloggers and businesses come together to connect and share information on wine.
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